We live in a noisy, 24/7 media-driven world where everyone has something to say (and probably sell).
You're not too concerned because you have a track record of hitting your sales goals + delivering results to your clients.
But there's just one teeny problem with it: someone out there who's less passionate than you, has less compassion than you, and isn't even as skilled in your expertise as you...is making more impact (and, uh, probably more money) simply because they appear to be more legit and presentable.
Which begs the Q:
Do you want to reach the people who are waiting for you to show up like you truly mean business?